Last Tuesday Brad Pitt's latest movie came to DVD. "The Assassination of Jesse James by the Coward Robert Ford" is quite the title and a pain to type (twice). This is the movie that I based the 2007 DJJD button on. I was expecting the movie to be a smashing success in town as Hollywood's biggest male actor of the century portrays Jesse James. I used the font, parchment theme and art clips from the original Warner Brother's website and trailer to reflect the theme of the button. There were even committee members trying to get Brad to make an appearance last year as the movie came out just weeks after the celebration. It would have been a wonderful promotion and a news story that we be sure to make the national wire. Nothing became of it.

The movie came and silently went through Southgate Cinema last year. I was unable to see it during it's short stay. I heard that Brad Pitt played Jesse to the tee and that Casey Aflack was Oscar-worthy.

On Tuesday I went to 'Movie Gallery' to rent it. They informed me that they were not carrying it as they were having "disputes" with their movie vendor over it. On Friday, I was told they weren't going to be carrying it. I then went to Mr. Movies and they only had 3 copies, all of which were out. THEN, the nerd in me went to Target to buy it. They had one little spot for it, and those were all gone. Usually, when a new movie comes out, Target has 10 spots for each movie. It appeared as if they only ordered 10 copies. Lastly, I went to Mc Donald's Redbox without any luck. To this day, I can't tell if they even carry it. I didn't even think to check Cub foods video rental box.

No one seemed to calculate the demand for a movie with significant Northfield ties, played by Brad Pitt. Of any city, wouldn't the distribution people think to double up on their volumes in Northfield Minnesota?